网络广告计费方式中cpm是什么意思啊英文(cpm广告计费方式的优缺点)

CPM stands for Cost Per Mille, which is a common pricing model used in advertising. In this model, the advertiser pays a fixed amount of money to the publisher based on the number of impressions (or views) that the ad receives.

For example, if an advertiser pays $5 CPM for an ad to be displayed 1000 times, then they would pay $5 for every 1000 times their ad is viewed. This means that the cost of running an ad will vary depending on how many people see it.

CPM can be a useful pricing model for advertisers because it allows them to reach a large audience with minimal upfront costs. However, it also means that the advertiser may not have as much control over the specific demographics or targeting of their ad, as they are paying for impressions rather than clicks or conversions.

Publishers who offer CPM advertising typically charge a commission on the revenue generated from each impression, so they may also benefit financially from higher engagement rates or click-through rates among their viewers.

Overall, CPM is a popular pricing model in the world of online advertising and can be a good option for both advertisers and publishers looking to reach a large audience at a reasonable cost.